Black Friday at Splash About
What is Black Friday and Why Has It Become Such a Big Deal?
Black Friday has transformed from a single-day American shopping tradition into a global phenomenon that kicks off the festive shopping season. Originally falling on the Friday after Thanksgiving, it marked the unofficial start of the Christmas shopping period, when retailers would finally move "into the black" (turning a profit for the year).
Over the decades, Black Friday has evolved dramatically. What once meant queuing outside shops at dawn has become a much more accessible experience, with many retailers extending their sales across entire weeks. This shift means you can bag incredible bargains without the stress and chaos of a single-day scramble, making it the perfect opportunity to tick off your Christmas gift list at your own pace.
Splash About's Black Friday Sale: A Whole Week of Savings
We're thrilled to announce that our Black Friday sale kicks off on Monday, 24th November, running for a full week of fantastic savings. Why start early? Because we believe you deserve time to browse, compare, and choose the perfect products for your little ones without the pressure of a 24-hour window.
This year, we're offering discounts of up to 50% off across our ranges. Whether you're looking for award-winning Happy Nappy™ products, cosy thermal wetsuits for winter swimming, or reliable swimming aids to support your child's water confidence, there's never been a better time to stock up.
Outlet Savings Like Never Before
If you've browsed our Outlet section before, you'll know it's already home to some brilliant bargains. But during Black Friday week, those savings become even more incredible. Our Outlet features previous season designs, discontinued colours, and perfectly good products that simply need to make way for new stock. The quality remains exactly what you'd expect from Splash About, just at prices that make gift-giving (or treating your own little ones) wonderfully affordable.
But here's the exciting part: it's not just our outlet that's getting the Black Friday treatment. Selected full-price items across the site will also see larger discounts, so it's well worth exploring our entire range.
No Codes, No Fuss: Just Great Prices
Forget scrambling for discount codes or worrying whether you've applied the right voucher at checkout. Our Black Friday sale is a straightforward price slash across the site. The prices you see are the prices you pay. Simple, transparent, and designed to make your shopping experience as smooth as possible.
What to Look Out For: Your Black Friday Shopping Guide

Happy Nappy™ Wetsuit Turtle Tide
Happy Nappy Products
Our multi-award-winning Happy Nappy™ range is trusted by 90% of UK swim schools, and for good reason. From the original Happy Nappy™ swim nappy to the revolutionary Happy Nappy™ Duo with active silver technology, these products offer unbeatable protection against faecal leaks in the pool. Black Friday is the perfect time to stock up on different sizes as your baby grows, or to try our Happy Nappy™ wetsuits and costumes, which combine containment with warmth and sun protection.
Thermal Wetsuits and Warm In One
As we head into the colder months, keeping little ones warm during swimming lessons becomes a priority. Our Warm In One wetsuits and Thermaswim range are designed to maintain body temperature in cooler pools, making lessons more comfortable and enjoyable. With Black Friday discounts, it's an ideal opportunity to invest in quality thermal swimwear.
Swimming Aids for Confidence Building
Our range of Swimming Aids, including the popular Go Splash Swim Vest and our Floatsuits, helps children develop water confidence safely and comfortably. Remember, adult supervision is always required when using swimming aids, but these products provide excellent support as your child learns to swim. Black Friday prices make it more affordable to have the right swimming aid for different stages of your child's swimming journey.

Go Splash Swim Vest Turtle Tide
Baby Wraps and Kids' Swimwear
From our soft Baby Wraps™, perfect for newborn swimming sessions, to fun and functional kids' swimwear in vibrant designs, there's something for every age and stage. Don't forget to check out our UV Protective Rash Vests, which are essential for beach holidays and outdoor swimming. Always remember to apply sun cream to any exposed skin.
Goggles, Toys, and Accessories
Complete your swimming kit with Goggles that actually fit comfortably, Pool Toys that make water play even more fun, and practical accessories that make pool days easier for parents. These smaller items also make excellent stocking fillers.
Whilst we are keeping our Black Friday Sale Event discounts under wraps for now, we know you’ll be sure to find some must-have bargains.
Beyond Black Friday: Year-Round Bundle Savings
While our Black Friday sale offers exceptional value for one week, we want you to know that great savings don't have to end when the sale does. Our specially curated Bundles offer fantastic discounts throughout the year, combining our most popular products at prices that reward you for buying together.

Make the Most of Black Friday 2025
This Black Friday, take advantage of a full week of shopping opportunities from Monday 24th November. With up to 50% off across our award-winning ranges, no codes to remember, and incredible outlet savings, it's the perfect time to:
-
Get ahead with Christmas shopping for the swimmers in your life
-
Stock up on essentials like swim nappies in the next size up
-
Try products you've had your eye on at more accessible prices
-
Treat your children to new swimming gear that will boost their confidence in the water
At Splash About, we're proud to be trusted by parents and loved by kids. Our Black Friday sale is our way of saying thank you for your continued support, whilst helping you access the high-quality, award-winning products your family deserves.
Mark your calendars for Monday, 24th November, and get ready to splash into savings!


